Jubo Yan

About

I am an associate professor of Economics in Lingnan College (岭南学院) at Sun Yat-sen University (中山大学) (SYSU), China. My research focuses on behavioral and experimental economics with direct implications for public policy. I study how individuals make decisions – purchasing and selling, paying taxes, donating, responding to nudges – and how behavioral factors such as loss aversion, projection bias, salience, and social preferences shape those choices. Recently I have been digging into belief formation and the role of behavioral factors in how people update their expectations.

I was an assistant professor of Ecoomics at Nanyang Technology Univeristy, Singapore before I joined SYSU. Please find my CV or email me for more information. If you are interested in doing research in the mentioned fields, please feel free to reach out to me.

A Definition by ChatGPT 4o
🎢 Rationality? Never Heard of Her
Economist studying how we almost make good decisions.
Teaching with Stata, surviving with coffee.
Occasional LaTeX therapist.

Research and Teaching Fields

• Artificial Intelligence and Decision Making (AI rationality, AI-assisted decision making), Human-AI collaboration and competition (human-AI interactions)
• Behavioral Economics (behavioral bias, nudges), Experimental Economics (individual decisions, mechanism design)
• Environmental Economics (environmental policy, non-market good evaluation, responses to disasters), Public Economics (voluntary giving, tax compliance, behavioral responses to policy)

Recent Works

1. Can LLM Agents Recognize Demographic Heterogeneity in Economic Games? with Zebang Deng, Rosemarie Nagel, and Tong Zhang. SSRN, 2025.
2. Does Democratic Decision-making Process Enhance Cooperation Among Children and Adolescents? A Large-scale Lab-in-the-field Experiment with Students with Yexin Zhou and Siwei Chen. SSRN, 2024. (R&R at Journal of Economic Behavior & Organization.)
3. Negative Framing of Public Goods Contributions with Heterogeneous Endowments with Yexin Zhou and Xinyu Li. 2023. Email yanjubo@ntu.edu.sg to request a copy.
4. Alternative Rebate Rules in Enhancing Large-Group Threshold Public Goods Provision: Experimental Investigation Via Belief and Conditional Strategy with Zhi Li and Yun Wang. SSRN, 2022.
5. A Subtle Pronoun Shift Reduces Loss Aversion with Tai-sen He and Yupeng Li. SSRN, 2020.
6. Making Social Cost Salient: A Natural Field Experiment with Fuhai Hong and Yohanes E. Riyanto. 2021. Email yanjubo@ntu.edu.sg to request a copy. (R&R at Journal of Economic Behavior & Organization.)
7. Risk Aversion in the Small: Loss Aversion, Probability Weighting, and the Rabin’s Critique. SSRN, 2020.